JILL SCHULMAN’S NEW BOOK
THE BRAVERY EFFECT
A Parable Teaching the Science of Conquering Fear, Achieving More, and Living Life to the Fullest
“The Bravery Effect contains a important message that has the power to change your life. So, read this book, follow its advice, and live you most courageous life!”
Ken Blanchard
Author And Business Professional
AS SEEN ON:
What’s Holding You Back?
We all have goals, dreams, and moments we hesitate on—not because we aren’t capable, but because we’re afraid. Fear whispers that it’s safer to stay comfortable, but that comfort is often a trap.
The Bravery Effect is your wake-up call to break free. Through an unforgettable story and real-world tools, you’ll learn how to lean into discomfort and reclaim your courage.
“Bravery isn’t the absence of fear—it’s the decision to move forward anyway.”
“History, science and psychology tells us that bravery is the key to a meaningful life and I’m thankful that Jill and The Bravery Effect shows us how to be brave in spite of the fear and doubt that hold us back. This is the best and most impactful book on Bravery I’ve ever read and I encourage you to start reading it today!”
Jon Gordon
Best-selling author of The Energy Bus and The One Truth
“The Bravery Effect is more than a story—it’s a wake-up call. Alex’s journey is your journey—whether you like it or not. As every Marine knows, you need to get comfortable being uncomfortable—the best things in life are found on the other side of hard. This book will challenge you, and if you let it, it will change you. I only wish I had read it 40 years ago.”.
Lt. Gen. Robert Milstead
USMC (Ret.)
“Jill Schulman’s The Bravery Effect is a masterclass in leveraging discomfort to unlock your full potential. Through powerful storytelling and science-backed insights, she demonstrates that everything we want—success, fulfillment, and impact—is on the other side of challenge. This book is not just a guide; it’s a wake-up call to stop playing small and start living boldly. If you’re ready to break free from limitations and lead with courage, this is the book you need.”
David Meltzer
Legendary sports executive, speaker, and best-selling author
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Step 1
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Step 2
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Complete the Form to Receive Free Bonus Gifts, Including:
1. Launch Team Access - Join The Bravery Effect Launch Team and get behind-the-scenes updates, exclusive resources, and early access to content. Be part of shaping the message and helping it reach more people.
2. The Bravery Effect – First Five Chapters - Be among the first to read the opening chapters of The Bravery Effect — a bold new playbook on reclaiming your time, leading with clarity, and scaling without burnout.
“In The Bravery Effect, Jill Schulman offers a compelling parable that delves into the science of overcoming fear and embracing challenges. This book is a testament to the warmth and resilience of the human spirit. Through its engaging, practical story, The Bravery Effect invites readers to step into the unknown, embracing discomfort as a catalyst for success and fulfillment. As someone who has dedicated his life to cultivating mental toughness and leadership, I think you will find this book a valuable resource for anyone seeking to unlock their full potential.”
Mark Divine
Retired Navy SEAL commander, founder of SEALFit and Unbeatable Mind, and NYT Times best-selling author
“This is the book I wish someone had handed me years ago. It would have saved me a lot of unnecessary struggles. The Bravery Effect makes one truth very clear: Success lives on the other side of discomfort. Every business leader who wants a stronger team, a healthier culture, and a more courageous company should read this book. It’s filled with powerful life-changing ideas that will stay with you long after the last page.”
John Spence
Business and leadership expert
“Jill Schulman has written the parable we didn’t know we needed—smart, science-backed, and deeply human. The Bravery Effect shows how everyday bravery is the secret ingredient to living a big, rich, fulfilling life. As someone who has studied grit and goal setting for decades, I can say with confidence: The Bravery Effect will wake people up and change lives.”
Caroline Adams Miller
Author of global bestsellers creating your best life, getting grit, and big goals
The Bravery Effect
A PARABLE TEACHING THE SCIENCE OF CONQUERING FEAR, ACHIEVING MORE, AND LIVING LIFE TO THE FULLEST
The Bravery Effect is an inspiring parable from leadership expert and former Marine Corps officer Jill Schulman. It tells the story of a character stuck in a loop of fear and hesitation—until a series of brave choices unlocks a powerful truth: your greatest growth lies on the other side of discomfort.
Grounded in behavioral science and personal development, this book will show you how to:
Break free from the comfort trap
Rewire how you view fear
Start living with more purpose, confidence, and courage
“Every time I stepped boldly into discomfort—facing challenges that scared the hell out of me—it led to the best things in my life.”
Meet the Author
Jill Schulman is the founder of Breakthrough Leadership Group and a former U.S. Marine Corps officer with a passion for helping people do hard things—and love it. A recognized expert in leadership development, she blends research from psychology, neuroscience, and behavioral science to teach others how to build resilience, lead with courage, and take bold action.
Her upcoming book, The Bravery Effect, is the result of years spent studying and teaching the science of bravery. Jill’s work is known for being both practical and powerful—equipping readers and leaders to embrace discomfort, face fear head-on, and live with purpose.
