The Bravery Effect

A Parable Teaching the Science of Conquering Fear, Achieving More, and Living Life to the Fullest

The Bravery Effect is an engaging parable about facing the fears that hold you back from achieving what you truly want.

Fear holds us back—not just in our workplaces, but in our relationships and personal lives. We stay in our warm cocoon of comfort, believing it keeps us safe. But in reality, we’ve fallen into a trap. We treat discomfort as something to be avoided, when in fact it’s the very thing we need to embrace to grow.

In The Bravery Effect, leadership expert and former Marine Corps officer Jill Schulman weaves a compelling, science-backed parable that reveals a life-changing truth: The key to a fulfilling, regret-free life isn’t avoiding discomfort—it’s leaning into it. This is what it means to be brave.

Bravery is the bridge between where you are today and the life you truly want. It’s about running toward what scares you rather than away from it—because that’s where real transformation happens. Like a muscle, bravery grows stronger with practice. It requires discomfort, but just like in the gym, the reward comes when we put in the work.

This book reveals the three keys to building your bravery muscle:

• Developing a brave mindset – Rewire how you think about fear and discomfort.

• Taking bold action – Move forward despite fear and uncertainty.

• Curating courageous connections – Build relationships that support and challenge you.

Through a relatable, engaging story, The Bravery Effect will help you break free from the comfort trap and take bold steps toward success, impact, and greater life satisfaction. The book includes downloadable tools to help you put bravery into action immediately.

Are you ready to build your bravery muscle?

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Step 1

Order Your Copy of Bravery Effect

Step 2

Claim Your Free Bonuses

Complete Form to Receive Free Bonus Gifts Including:

1. Bravery Effect - Get replay access to Bravery Effect session on how to buy back time out of your calendar, delegate with ease and protect your time.

2. The Bravery Effect - A downloadable quick worksheet with The Founders Scorecard, the Founders Ladder, and the 95/5 Rule.

Zack Vriens

Regional Vice-President, EōS Fitness
Jill is an AMAZING speaker with FANTASTIC ENERGY! She keeps audiences on the edge of their seats and fires them up. Jill is a must if you want your people energized, inspired to take action, and achieving results. Her keynotes and workshops elevate skills, ignite motivation, and have a real impact on performance.
Kevin Scott

President, Operational Excellence
Jill is an absolute impact player and has earned the role of "Forever Partner" in all my endeavors! Jill challenges her audiences to embrace the enriching habits of continuous learning, daily personal growth and reaching beyond yesterday's norms!
Michael Mitchell

VP of Fitness, Gold's Gym SoCal
Through her dynamic classes and unwavering support, I transformed from a manager into a leader. Jill expertly sharpened my skills in giving feedback, strategic planning, interviewing, goal setting, time management, and developing others. I wouldn't be where I am today without the powerful lessons and energy Jill infused into every session.
Manish Sharma

Business Technology Director, AbbVie
Jill brings an unparalleled level of infectious energy to her presentations. Her passion is palpable, and it's evident that she genuinely cares about the growth and success of each person in the room. She doesn't just teach leadership principles; she embodies them in her interactions and empowers others to do the same. Jill's approach is grounded in "real talk"
Seema Trusty

Sales Director, UCB
Jill's keynote was both inspiring and practical, offering a perfect blend of motivation and actionable strategies that helped us achieve our business goals. Jill's commanding presence, inspirational message, and thought-provoking challenges motivate the audience to take actionable steps toward impactful results.

ABOUT THE AUTHOR

MEET JILL SCHULMAN

The official line: I’m a former U.S. Marine Corps Officer, leadership development expert, and founder of Breakthrough Leadership Group. I’ve dedicated my career to studying the science of bravery, resilience, and peak performance, drawing on disciplines such as psychology, neuroscience, and behavioral science. My work merges the academic rigor of research with practical tools that help individuals and teams increase their performance, resilience and well-being. My upcoming book, The Science of Bravery, is the culmination of years of exploration, offering evidence-based strategies for increasing bravery by developing a courageous mindset, taking bold actions, and building brave relationships.

Translation: I help people do hard things—and love it.

The bottom line: I believe bravery is the foundation of a life well-lived, and that means doing things that scare the heck out of us—every day. Growth only happens outside the comfort zone, so…embrace the suck. My motto is “Courage over regret,” and I’m passionate about empowering others to create the life they truly want and stop letting fear hold them back.

I bring a unique blend of grit and curiosity to everything I do. Whether it’s translating groundbreaking research into actionable steps or tackling life’s challenges head-on, I believe joy and discipline go hand in hand. The world needs more grit, less fluff, and a lot fewer excuses. Start with the hard stuff first—it’s always the way to go. Outside of work, I’m hiking the trails of Southern California, laughing over dinner with my husband of 20+ years and our two amazing daughters, or attempting to out-squat yesterday’s workout at the gym. When I’m not pushing limits, you’ll find me reading Stoic philosophy, diving into the latest research, or plotting my next bold challenge.